From the perspective of global automobile sales, global automobile sales fell by 1% in 2018, the first annual negative growth since 2010. In 2019, global automobile sales were 89.81 million units, another year-on-year decrease of 4%. In 2020, the decline will expand due to epidemic. to 13%. However, amid the sluggish global auto sales, sales in China's auto market are relatively stable.

In the past 20 years, China's automobile sales have generally shown a rapid upward trend. They declined for the first time in 2018 and have stabilized at 25-26 million+ in the past two years. In 2022, the number of automobiles has already exceeded 300 million. Although China ranks first in the world in terms of car ownership, the number of cars per 1,000 people in China is more than 200, ranking 14th, which is one-quarter of that of the United States. There is still a lot of room for growth.

Among them, the two major market segments for paint protection film , luxury cars are increasing year by year and the new energy vehicle market is growing rapidly. In particular, new energy vehicles will exceed 6.8 million units in 2022, and their market share will increase to 25.6%, an increase of more than 100% compared to 2021. New energy vehicle owners are easy to accept new things, especially paint protection film & colored film According to multiple market surveys, the TPU film installation rate of mainstream new energy vehicle brands is as high as 20-40%, and the market growth prospects are optimistic.